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PRODUCTIVITY COSTS
Understanding the ownership costs of personal computers
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The most overlooked
value of computers is how much they can save you via your
increased productivity.
PC users often look at the cost of the computer but not
how productive the computer makes them. There are a few
studies done on this, and they always conclude that Mac
users are more productive (not to mention happier).
Not only are Mac users more productive, but they also use
more applications per machine than PC users. This means that
they use their computers more often and for more things. If
you are placing a value on a computer - it only makes sense
to amortize the costs against how much it gets used.
Productivity is everything-
- How easy the machine is to install? Macs take a
fraction of the time to install that PC's do. This makes
Mac users more productive.
- How hard is it to upgrade or maintain the machine?
Macs are easier maintain, easier to upgrade, need to be
upgraded less. This means Mac users spend less time
maintaining their computer and more time working (being
productive).
- How easy is it to add devices and make the machine do
new things? The Mac excels at this too. You can plug
devices in, without it being a game of Russian roulette -
like the PC's. You don't have to fear IRQ conflicts,
driver conflicts, etc. The Mac works - allowing you to
work.
- How easy is it to learn and use? Macs are are by far
easier to learn and use. So Mac users learn more, that
makes the computer more productive. If it is easy to use
- then you use it more. The User Interface is the key -
and Apple created the micro-computer user interface, and
the Mac is far superior to anything else.
User Interface and productivity
User interface is key to productivity, and the Mac has a
superior interface. More Mac like is used as a compliment -
I have never heard "more like
Windows" used as anything other than an insult.
There are reasons for this.
- Ease of Use - the whole point of interface is how
easy it is to use. The easier it is to use a computer,
the more people will use it, and the more productive they
become. The harder a computer is to learn or use the less
people will use it, the less they will "explore", the
less they will try new things - they will only use the
computer to automate one or two pre-defined tasks and be
very cautious when trying new things. That is how Windows
works. On Macs people are much more likely to explore,
and play, and learn - because it is easier, and what they
learn often makes the more productive.
- Predictability - the whole point of creating a
metaphor is to give users the ability to predict what
will happen. Why a trash can? So that you can throw
things away. This doesn't have to be explained as much,
because users can make leaps in association. This is what
makes the Mac neat. On the Mac if you drag something to
the trash, the trash bulges to tell you something is in
inside - on Windows there is no feedback. On the Mac if
you open the trash it behaves like every other folder, on
Windows if you put something in the trash - the trash
destroys the folder-heirarchy, so all files are
flattened. On Windows if you happen to hold down the
control key while dragging something to the trash it is
immediately deleted, otherwise you must empty the recycle
bin. Windows is not as predictable - that means people
are slower and more cautious, and ask or research before
doing anything. Windows gets in the way and slows people
down.
- Consistency - The Mac is more consistent. I've used
some tab controls in Windows that pop-up dialog boxes for
more information. A tabber control is only supposed to
show different panes - not to pop-up dialogs or do other
bizarre things. Keyboard shortcuts are always supposed to
be the same across Applications - on Windows this lack of
consistency is much worse than on Macs. This loss of
consistency confuses the user and slows them down - it
also makes them more cautious. Individually the user only
looses a few seconds for each of these items - but
collectively it adds up and makes the user read
Everything cautiously and makes them more hesitant to try
new things and use their computer.
These are just a few of the most basic things about User
Interface - See my pages on User Interface to understand why
the Mac is superior - but realize that each of these
contributes to productivity. If you are buying a computer to
use - why not buy the computer that is the easiest to use?
Conclusions
Now add all these things together. Figure out how much
wasted time is saved on a Mac, and figure out how much that
time is worth to you - not only in dollars for the time, but
in dollars for your sanity. That is where the real costs of
computers and productivity need to be factored in.
The whole point of this site is
that Computers are supposed to work for you,
not against you.
Lets compare a computer to a tool, like a circular power
saw. I can use a saw that has no safety features - but I
should not have to. We rate the saw based on how useful it
is, how safe it is, and how much we use it. Computers should
be the same way.The Mac is a better tool - it is safer to
use, easier to use, and more powerful. Powerful not in that
it has more Horse Power (it does, but that is secondary), it
is powerful in the most important ways - that users can
USE its power. Having 27 attachments to a saw is
useless if no one can figure out how to change the blades,
or if the saw has so much torque that it pops out of your
hand when you turn it on and accidentally cuts off your
foot. What users care about is being able to change the
blades quickly, not having their hands ripped off because
they accidentally pressed the wrong button (like holding the
control key while dragging something to the trash -
especially when they are supposed to use the control key
while dragging from one drive to the other to instigate a
move). All these things are what power (and computers) are
about - making something that is useful and easy to use that
you don't need to be trained (as much) to use. Sure, I might
be a carpenter and spend time and effort learning to use the
saw, but I shouldn't have to become a carpenter to use a saw
- and I shouldn't have to become a computer engineer to use
a computer. I can adapt to the saw - but the saw should
adapt to me. That is what the Mac is all about - and that is
why users of Macs are more productive than users of
PC's.(1)
(1) That is
also why once people "get it" and understand this mental
shift - that Macs adapt to them instead of making them adapt
to the computer. They become raging Mac advocates and want
to help others learn to "get it" as well. They want to help
people learn to help themselves. To actually enjoy a
computer - and do work with it - and focus on the work and
not the tool.
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